Operations Manual 140 pages in total
CONTENT
Ashihara Karate International About Kaicho Hoosain Narker
1. Introduction . a. Features vs Benefits b. Obligation to your style and community c. What's the value of: Self esteem/Self Confidence/Physical Fitness/Self Discipline Dispelling a Myth
2. Want to have a highly successful school? . Winning the Game: Your strategic Marketing Plan State your Objective Situation Analysis Target Market Positioning Marketing Mix Success is a Process: Prepare Promote Progress Pay Attention Planning for Success in the New Year Definition of what is a successful school Four Ways to Align Yourself with Success
3. Business Plan a. Demographics and target market b. Corporate Image c. Mission Statement d. Student Value e. Charging the right price - perceived value f. Location
4. Opening a School - What is needed? School Layout How to negotiate with a Landlord Questions concerning the opening of a school To Inc or not to Inc.?
Financing your Business Five Job Duties as a School Owner Promote Your School Train your Staff Competition Manage Your Cash Learn Your Job
5. Marketing What is Marketing a. Paid Advertising Newspaper Door hangers/Posters TV Radio Web Site Sign Board/ Bill Boards Bin-Ads Car Signage Yellow Pages/Other Directories Pamphlets Lead Boxes/Drop Boxes Back to School campaign What's in a great advertisement
b. Public Relations Press Releases Community Events Create a Media Contact List Demonstrations Free/Charity Self Defence Seminars Benefit Tournaments Seminars
c. In-House Promotions Guest Passes Coupon Books Karate Bucks Buddy Nights Birthday Parties School Parties Sleep-overs After-school Program School Outings VIP Contest Enrollment Drive PTA Flyer Brochures Newsletters Connecting with your students by email Using Email to generate new students Oops Letter Family Membership Sale Planning an Open House Event
d. Other Promotions . Bumper Stickers/T-shirts/Track Suits Badges/Patches/Head Bands Signs
e. Direct Response Geographics Age Income Psycho Graphics Starting from Scratch
f. Trial and Error + Persistence = Successful Marketing
g. 10 Low Cost Marketing Ideas The 7 Steps of getting New Students
6. Day to Day Operations a. The Phone Call/Keeping track of phone advertising b. The Walk-In c. The Tour d. Communication e. The Registration Conference f. Merchandise g. Statistics/How to keep Statistics
7. Business Growth Ideas for Motivating your staff Staff Compensation Evaluating Employees What is a Student Worth to You? 10 Customer Service Goals to strive for and to implement at your School
8. Retention a. Teaching Style b. Value Added Service c. Customer Service d. Why Students Quit e. Another example of Why Students Quit f. A market survey to determine why students quit g. Help Lost Students find their way back h. Steps to Increase Beginners Retention
9. Building an Organisation
10. Conclusion Nine Elements for running the Martial Arts
Certification Photo Page News Coverage Recommended Reading Awaiting Publication Bibliography Notes
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